The job security forecast for career insurance sales agents is very dismal. This is not caused by economic conditions that forces downsizing of insurance sales career numbers. Find out the revealing facts why new insurance agents jobs face a limited window of career opportunity.
There are currently 1,500,000 insurance reps licensed to sell annuity, health, and life products in the USA. It would leave any recruiter or marketer smoking mad seeing the after effect results of recruiting them. Find out why.
You have your sales letter written by a high priced knowledgeable copywriter. You send out an expense eye catching packet with an enticing offer. You elect to pay the entire extra expenses for first class postage. You have a 100% pieces fully delivered by the postal services, with none returned for a wrong address. But if you don't know "who's who" of insurance reps, your rear end will get burned with sizzling bacon grease.
SOMEONE DIDN'T WARN YOU
Your list of prospective agents to recruit or market your products often badly stinks. 70% of agent recruiters acquire the cheapest lists that end up with the discarded spoils in the trash. You bought the largest pig with the most fat attached in bulk. You have to either spend the time and money to find the rare list compiler who carves away excess fat. He places your results ahead of his dollars received. Only this insurance agent list compiler can use the wisdom of trimming away all the excess agents. A reply from them is certain to result in zero value.
UNWANTED AGENTS
An unrefined list contains a wide variety of agents including these. You have credit life agents, professional multi-state telemarketing agents, agents who have a wrong address listed, agents who have requested they receive no mailings or calls, in-house agents directly licensed by the home office, direct telemarketers selling of smaller life policies, agents that are 99% retired, agents who are deceased, but the widow is collecting their lifetime renewals, etc.
CAPTIVE RESTRICTED REPS
This agent group is primarily comprised of home debit agents along with life licensed fire & casualty agents of one insurance carrier. They are not independent and their multi-line carrier strong suggests to them that placing business elsewhere could risk their career. Do yourself, the agent, and the insurance company a favor by ignoring them. Depending on the state, they can compose up to 33% of the total agents. Please make sure that your agent name source has removed these names. If one of these agents does respond, how much is the insurance mailing lead response worth?
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| Over 900,000 Career Insurance Sales Agents, Job Security Forecast |
FORMER AGENTS, NOW INACTIVE
Can you turn water into wine? If not quit dragging a dead horse. Are you really going to make the difference into turning this former agent into a success, or does it rest on the agent? The agent has already failed. Are you that hard up for agents? Taking a gamble here is certainly being optimistic and not realistic. Until the state posts their updates in a year or two, these agents may be listed as active.
NEW CAREER AGENTS
Those agents who have never yet brokered outside insurance business, can produce the high majority of your insurance mailing leads. That is if you are using a poorly screened list. By new career agents, we mean life and health insurance agents with under 4 years of experience. You have to give these agents credit, they include super talkers and wonderful dreamers. Chances are that at one point you may have even been in their shoes. BUT empathy and sympathy do not pay your recruiting expenses. Unfortunately 85% of these agents will not be around to celebrate their 2nd anniversary.
Others will talk on and on about their potential client needing your product. This mystical client never materializes into an issued case. If you still believe that the rate of response trumps quality leads, mail these particular agents. A large percentage will respond to your offer and everyone else's offer and end up producing for no one. They are your biggest distraction of wasting time, money, and effort Without doubt, a dozen lottery tickets would pay off better. Exceptions to the rule would be the minority undertaking CLU courses, LUTCF courses or having obtained a series 6 license..
Burn your jumbo lists and stay away from the smoldering ashes. Next purchase one very selective list tailored to meet your needs. You do not need any of the 900,000 agent losers, that will be leaving the business within the next 12 months.
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